Clue
An Instagram Murder Mystery

 

To bring the iconic game of Clue out of the box and into the modern world, we turned it into an immersive four-week long investigation that lived completely on Instagram. From 911 calls to crime scene footage, this felt like the meta version of the real deal.

See the (now completed) investigation from start to finish @officialclue

The Case Study:

The Trailer:

 
 
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this page is a work in progress

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this page is a work in progress 〰️

  • Agency

    The Martin Agency

  • GCD

    Alberto Orte

  • Art Director

    Sydney Aloe

  • Copywriter

    Kelsey Whipple

  • CD

    Caroline Ekrem

  • Sr. Copywriter

    Karly Brooks

  • ECD

    Jordi Martinez

  • Production Company

    Sauvage TV

  • Producer

    Alex Scheer
    Kim Zanninovich

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